Founder-led outbound · UK & US

Real conversations with
the buyers you actually want.

Zynarra builds and runs outbound for B2B companies. We start with cold calling to prove the message works, then build the data, CRM and multichannel system behind it, and hand it to your team when you're ready.

No long contracts. Start with a short trial.

15+qualified meetings a month for a client with no prior outbound
100%show rate on meetings booked in a first-month trial
122%quota attainment as an enterprise BDM
30sales reps personally trained
Sound familiar?

Your pipeline lives and dies on inbound.

Most B2B companies we speak to have a great product and no repeatable way to start conversations with the accounts they want. Marketing has a good month, sales has a good month. Marketing has a quiet month, everything stalls.

Email agencies sending thousands of messages for a handful of replies
Expos that work, but only a few days a year
MQLs that get chased once, then forgotten
An outbound hire you're not sure you can ramp or manage
Bad data: wrong numbers, people who left two years ago
What we do

More than cold calling.
The whole outbound engine.

Cold calling is where we start, because it's the fastest way to find out what your market actually cares about. Everything else gets built around what we learn.

01

Cold calling

Live conversations with decision makers at the accounts you choose. Every call recorded, every objection logged, every learning fed back into the message.

02

Data & enrichment

Target account lists built to your ICP, enriched with verified mobiles and direct dials. Multiple personas per account, not one name and a guess.

03

CRM setup & management

Pipeline stages, accounts, contacts and deal tracking set up inside your own CRM. You own the data from day one.

04

Messaging & scripts

Persona mapping, call scripts and objection handling, tested live and rewritten every week based on real conversations.

05

Multichannel sequences

Once the message is proven on the phone, we scale it across email and LinkedIn, integrated with your CRM.

06

Team build & handover

When the process is predictable, we help you hire and train reps into the system we built, so it keeps running without us.

How it works

Start small. Grow together.

You shouldn't have to commit to a year with someone you haven't tested. Each stage earns the next.

Stage 1

Validate

A short calling sprint into your target accounts. We find out which message, persona and pain point actually gets a response, and book meetings along the way.

Trial → 1 month
Stage 2

Scale

With the message proven, we widen the list, add email and LinkedIn, and move you upmarket into bigger accounts.

3–6 month retainer
Stage 3

Hand over

Once results are repeatable, we recruit and train your reps into the system: scripts, data, CRM and playbooks included.

Your team, our system
What you can count on

No black box.

The founder makes your calls

Your calls are made by me, not an offshore team or a junior rep. That's written into every contract.

You hear every conversation

Call recordings, transcripts and outcomes shared every week, organised by persona and account.

Weekly reporting and reviews

A weekly review call to go through what's working, what isn't, and what changes next week.

Data costs included

List building and enrichment are on us. No surprise invoices for contacts or tools.

Raphael, founder of Zynarra
Who's behind it

Hi, I'm Raphael.

I've spent my career starting conversations with buyers who didn't ask to hear from me. I started Zynarra because most outbound agencies sell volume. I'd rather sell results you can hear on a recording.

  • Founding BDR at Ingrid, building outbound from scratch
  • Enterprise BDM at Zoovu: 122% of quota across UK, Nordics, Middle East and US
  • Sales at Hyperoptic
  • Trained a 30-person sales team personally
Connect on LinkedIn →
FAQ

Straight answers.

Do you guarantee meetings?

No. Anyone who guarantees meetings before they've spoken to your market is guessing. What we commit to is conversations with the right people, full transparency on every call, and a message that gets sharper every week.

Who actually makes the calls?

I do. Calling is never outsourced, and that's written into the contract.

Do I need to provide a list?

No. We build and enrich the list to your ICP and cover the data costs. If you already have a list, we'll work from it.

What markets do you cover?

B2B companies selling into the UK and US.

How long is the contract?

You start with a short trial. If it works, we move to a monthly retainer. No 12-month lock-ins.

Which CRM do you work in?

Yours. If you don't have one, we'll recommend and set one up, and you own it.

Next step

Let's see if outbound works for you.

30 minutes. We'll talk through your market, who you want to reach and whether a trial makes sense. If it doesn't, I'll tell you.

Book a 30-minute call →